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Verkehrssicherheit
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keywords:("Verkehrssicherheit")
Inter-national benchmarking of road safety: State of the art
Why communication can not be the only element of road safety policy
Obtaining the political will to communicate in road safety
Role and objectives pursued by communication
Communication strategies adapted to defined group of receivers: Private partners
Actors in the communication process: transmitters-receivers
Communication strategies adapted to defined group of receivers: Policy-makers, journalists
Officials and professionals organisations examining public opinion and preparing campaigns
Conclusions from the Nordic Conference held in Sandvik, on 10 and 11 February 1997