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Automobilindustrie
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When is a Duck Not a Duck? - Cadillac reworks an Opel to lure baby boomers?
The moving target - To unseat a categroy leader, you can't just offer a parity competitor.
Right the second time - Kia's team of former Hyundai execs had no margin for error left
Retailing revolution - Automotive retailers must change with the times or fall prey to progress
Nissan Desperately Seeks Itself - Floundering Nissan needs strong product and image--fast.
Mercedes' Lean marketing - Mercedes-Benz has made great strides in five years...Here's how
Impala: It's Not A Great Car - Chevy wastes a great name on the 2000 model--It's not the right car.
Hidden Potential - Who says badge engineering doesn't work?
Defining the Brand - 2000 Mitsubishi Eclipse and Montero Sport
Defining the Brand - 2000 Mitsubishi Eclipse and Montero Sport
Creating A New Image - People expect a new product appraoch from Chrysler
Born-Again Jag and Saab - Jaguar and Saab ar good examples of how to take over a company
Book learning - Here's entertaining proof that there's someting to be learned from others
Battle Of The Brands - The brand's the thing but Ford is beating GM hands down. Here's why.
An Eye on Kia - Korean automaker's new Sephia targets Civic and Corolla.