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Brand
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Linking brand commitment and brand citizenship behaviors of airline employees: “The role of trust”
From mission statement to airline branding
Agency, reselling, or hybrid mode? Competing with store brand
The effectiveness of airline crisis management on brand protection: A case study of British Airways
To introduce a store brand or not: Roles of market information in supply chains
Store brand introduction, retail competition and manufacturers’ coping strategies
Do global airline alliances influence the passenger's purchase decision?
C2M strategies on an e-commerce platform under brand competition
Modeling Airline Crisis Management Capability: Brand attitude, brand credibility and intention
Combating copycatting in the luxury market with fighter brands
The impact of airline internal branding on work outcomes using job satisfaction as a mediator
Brand relationship between global airline alliances and their member airlines
BRAND EQUITY AS A DETERMINANT OF CUSTOMER COOPERATION GROWTH IN THE ROAD FREIGHT TRANSPORT INDUSTRY
The Brand Value and its Impact on Sales in Automotive Industry
Fire safety regulations and performance of fibre-reinforced polymer composite ship structures