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1–20 von 4,183 Ergebnissen
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    Linking brand commitment and brand citizenship behaviors of airline employees: “The role of trust”

    Erkmen, Ezgi / Hancer, Murat | Elsevier | 2014
    Schlagwörter: Brand trust , Brand commitment , Brand citizenship behaviors

    From mission statement to airline branding

    Lin, YiHsin / Ryan, Chris | Elsevier | 2016
    Schlagwörter: Brand trust , Brand equity

    Agency, reselling, or hybrid mode? Competing with store brand

    Ke, Wan / Zhou, Xiaoyang / Lev, Benjamin et al. | Elsevier | 2024
    Schlagwörter: National brand products , Store brand products , Brand competition

    The effectiveness of airline crisis management on brand protection: A case study of British Airways

    Grundy, Michael / Moxon, Richard | Elsevier | 2013
    Schlagwörter: Brand protection , Brand metric

    To introduce a store brand or not: Roles of market information in supply chains

    Shi, Chun-lai / Geng, Wei | Elsevier | 2021
    Schlagwörter: Store brand , National brand

    Up in the air! Airline passenger's brand experience and its impact on brand satisfaction mediated by brand love

    Pabla, Harleen / Soch, Harmeen | Elsevier | 2022
    Schlagwörter: Brand experience , Brand satisfaction , Brand love

    Store brand introduction, retail competition and manufacturers’ coping strategies

    Hsiao, Lu / Xiong, Hui | Elsevier | 2022
    Schlagwörter: Store brand , National brand

    Do global airline alliances influence the passenger's purchase decision?

    Wang, Stephen W. | Elsevier | 2014
    Schlagwörter: Brand equity , Brand preference

    C2M strategies on an e-commerce platform under brand competition

    Lyu, Gaoyan / Hu, Huaqing / Zhuang, Guomian et al. | Elsevier | 2023
    Schlagwörter: National brand , Store brand , Brand competition

    Modeling Airline Crisis Management Capability: Brand attitude, brand credibility and intention

    Hsiu-Ying Kao, Grace / Wang, Stephen W. / Farquhar, Jillian Dawes | Elsevier | 2020
    Schlagwörter: Brand attitude , Brand credibility

    Combating copycatting in the luxury market with fighter brands

    Hou, Pengwen / Zhen, Ziyan / Pun, Hubert | Elsevier | 2020
    Schlagwörter: Brand extension , Fighter brand

    The impact of airline internal branding on work outcomes using job satisfaction as a mediator

    Sung, Yung-Kun / Hu, Hsin-Hui Sunny | Elsevier | 2021
    Schlagwörter: Brand ideology , Internal brand communities

    Brand relationship between global airline alliances and their member airlines

    Chung, Yi-Shih / Feng, Cheng-Min | Elsevier | 2016
    Schlagwörter: Brand attitude , Brand equity

    What does Tesla mean to car buyers? Exploring the role of automotive brand in perceptions of battery electric vehicles

    Long, Zoe / Axsen, Jonn / Miller, Inger et al. | Elsevier | 2019
    Schlagwörter: Brand perceptions , Brand loyalty

    Airline brand equity, brand preference, and purchase intentions—The moderating effects of switching costs

    Chen, Ching-Fu / Chang, Yu-Ying | Elsevier | 2007
    Schlagwörter: Brand equity , Brand preference

    BRAND EQUITY AS A DETERMINANT OF CUSTOMER COOPERATION GROWTH IN THE ROAD FREIGHT TRANSPORT INDUSTRY

    Freier Zugriff
    Marcin ŚWITAŁA / Agnieszka ŁUKASIEWICZ | DOAJ | 2021
    Schlagwörter: brand equity , brand image , brand awareness

    Airline brand awareness and perceived quality effect on the attitudes towards frequent-flyer programs and airline brand choice - Moderating effect of frequent-flyer programs

    Koech, Alex Kipkorir / Buyle, Sven / Macário, Rosário | Elsevier | 2022
    Schlagwörter: Airline brand choice , Airline brand awareness , Airline brand perceived quality

    The Brand Value and its Impact on Sales in Automotive Industry

    Freier Zugriff
    Nadanyiova Margareta / Gajanova Lubica / Moravcikova Dominika et al. | DOAJ | 2019
    Schlagwörter: brand , brand value

    On Auto Brand Mark Design

    Fu, Li Ming / Li, Jian | Trans Tech Publications | 2012
    Schlagwörter: Brand Image , Auto Brand Mark

    Fire safety regulations and performance of fibre-reinforced polymer composite ship structures

    Evegren, Franz / Hertzberg, Tommy | SAGE Publications | 2017
    Schlagwörter: fire growth , fire risk assessment , fire test , fire spread , fire safety