This chapter discusses the practices in which airlines enter into partnership agreements to expand its services and sales. Code‐sharing, or code‐share agreement, is a partnership agreement between the operating airline and the marketing airline. The operating airline allows the marketing airline to promote and sell seats on some of its flights. Code‐sharing is one example of how participating airlines can collaborate in an alliance. Airline alliances have become powerful tools for expanding networks, enhancing revenue, and reducing costs. Airlines depend on a wide range of ticket distribution channels to market their services to travelers. Airlines seek to find the optimal distribution strategy to maximize their sales and market share while at the same time minimizing their ticket marketing and distribution cost. Airlines rely on a large number of sales personnel to promote their flights and itineraries in the different markets. The objective is to market flights of the airline and increase its market share.


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    Titel :

    Partnership Agreements


    Beteiligte:


    Erscheinungsdatum :

    2018-11-16


    Format / Umfang :

    9 pages




    Medientyp :

    Aufsatz/Kapitel (Buch)


    Format :

    Elektronische Ressource


    Sprache :

    Englisch