Through in-depth research on branding and marketing microblogging theory, summarizes the advantages and methods based automotive marketing microblogging branding strategy, analyze the current situation of the car microblogging marketing, implementation and effectiveness of the monitoring of the development of automobile brand communication strategy will be comprehensive exposition, based on theoretical build car branding and marketing strategy microblogging system.


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    Titel :

    Car Branding and Communication Strategy Research Based on Microblogging


    Beteiligte:

    Erschienen in:

    Applied Mechanics and Materials ; 599-601 ; 1425-1428


    Erscheinungsdatum :

    2014-08-11


    Format / Umfang :

    4 pages




    Medientyp :

    Aufsatz (Zeitschrift)


    Format :

    Elektronische Ressource


    Sprache :

    Englisch




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