In today's highly competitive marketplace, a car cannot be only designed to meet the needs of its performance; much attention should also be paid to the customer's mental image for the car in the design stage. A semantic recognition-based method for aiding the designer to do automotive concept design is addressed in this study. The human psychological responses to forms and colours of cars are quantified using membership functions. The effects of forms and colours on the image perceptions a person has of a car are analysed with the technique of analysis of variance (ANOVA). A consultative computer program for offering basic design information (form, colour, and design criteria) is constructed. With the aid of this program, five coloured car styles (arranged by size of membership functions) and the corresponding design criteria are suggested to the designer after he/she inputs the demanded image word/words for specifying the characteristic of a car in the concept design stage. In this way, not only the conceptual design is mastered by the designer more rapidly and the lead time of design stage is shortened, but the consumption psychology of consumers is grasped more precisely. And consequently, a product that more closely fits the demanded characteristics for most of the consumers can be designed in a shorter time.
A semantic recognition-based approach for car's concept design
Eine semantische auf Erkennungsstrategien basierende Methode für den Entwurf von Kraftfahrzeugen
International Journal of Vehicle Design ; 18 , 1 ; 53-82
1997
30 Seiten, 11 Bilder, 15 Tabellen, 20 Quellen
Aufsatz (Zeitschrift)
Englisch
A semantic recongition-based approach for car's concept design
Online Contents | 1997
|A semantic recognition-based approach for cars concept design
Kraftfahrwesen | 1997
|Engineering Index Backfile | 1910
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