With the increase of competition in the automotive industry, enterprises primarily tend to concentrate on an increase of efficiency and cost-reduction. This will not be enough to guarantee the enterprise's future. The decision-makers have to creat ideas of the products and the markets of tomorrow. The scenario-planning helps to systemically create ideas of a possible future based on the principles of 'System thinking' and a 'Multiple future'. Today many enterprises take advantage of the scenario-planning but without using its full potential. Therefore the Heinz Nixdorf Institute has advanced the scenario-planning to the Scenario-Management. The article describes how scenarios are build and how mission statements, core competecies and competition strategies are designed in a way that they are resistant to several possible developments in markets, social relevant areas and other environments.
Scenario-management - a tool for capturing the markets of tomorrow
Das Szenariomanagement - ein Instrument zur Eroberung der Märkte von morgen
1996
8 Seiten, 3 Bilder, 7 Quellen
Aufsatz (Konferenz)
Englisch
Scenario-Management - A Tool for Capturing the Markets of Tomorrow
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