The outlook for a real electric vehicle market and its major trends depend strongly on the present market. From a marketing survey realised by AVERE FRANCE on the current electric vehicle market, the analysis presents the structure of market share, products and enterprises. The study of the French market shows the existence of three market segments for electric vehicles: passenger car, light trucks, and public utilities vehicle. From the development of the French automotive market, the main determinants of the demand for cars and especially for diesel cars are identified because the author makes the assumption that electric vehicle market follows the same trends as the diesel car market. By managing these factors (public incentives, free taxes, leasing of batteries), alternative future prospects for the electric vehicle market, based on the present strategies of four electric car manufacturers, are suggested for France.
The french electric vehicle market: Present and future
Der französische Markt für Elektrofahrzeuge: Gegenwart und Zukunft
1995
18 Seiten, 11 Bilder, 4 Tabellen, 4 Quellen
Aufsatz (Konferenz)
Englisch
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