The speed, at which automotive technology is progressing, brings particular challenges for premium vehicle manufacturers with limited volume. The customer in these segments expects the latest and most refined application of technology, while the premium segment only offers limited sales volumes. In three areas, CO2 emission reduction, Connectivity and in Advanced Driver Assistant systems, it is shown, how Jaguar Land Rover is not only coping with these challenges but using the smaller company size to its advantage.
The customer expects the latest technology - challenges for a premium car manufacturer
2014
4 Seiten
Aufsatz (Konferenz)
Datenträger
Englisch
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