The automotive industry in Europe faces intense competition and is dealing with a customer who is less patient and more demanding in terms of vehicle choice. The current system of making vehicles presents a 'vicious circle' where forecast based production and push based selling using discounts and incentives is leading to lower profits, thus more volume is needed to maintain the equilibrium. Build to order (BTO) strategies may offer a new direction for manufacturers. While production flexibility can benefit more responsive BTO production, designing vehicles for BTO has perhaps the greatest potential to maximise on customer preferences. In identifying the key technological opportunities for BTO in vehicle design the authors have shown that by considering the vehicle as a 'product architecture', characteristics such as body construction and vehicle complexity can affect total delivery lead-time, not just in production. This reinforces and broadens the significance of vehicle design, in terms of the order fulfilment process.
Establishing build to order in the European automotive sector
Herstellung einer Kundenauftragsfertigung im europäischen Automobilsektor
2006
6 Seiten, 2 Bilder, 1 Tabelle, 17 Quellen
Aufsatz (Konferenz)
Englisch
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