AUTOSAR (AUTomotive Open System ARchitecture) as a promising initiative, will change the relationships between the automotive industry actors by reducing the complexity while improving the reliability of systems as well as setting up new business models. Siemens VDO Automotive AG is taking those changes into consideration in order to build cost efficient open platform solutions designed to be multifunctional and fail safe. In parallel, this platform strategy also includes strong partnerships with OEMs and third party suppliers in the software and tool chains domain, supported by robust processes. Consequently, a new business model has to be set up in parallel with the platform business. As this standard will enable developing and offering software Components Off The Shelf (COTS), AUTOSAR will split the current automotive business. Today's ECU business that consists of selling 'black boxes' will evolve into a market of different stand alone products such as ECU and hardware components, software modules, system integration, associated services. The additional services (like System Integration, Software Calibration or functional partitioning at vehicle level) will increase in importance, as they are essential for a modular environment. Only the suppliers offering strong cooperation during the entire development phases (including pre-development and co-design) with OEMs will be successful in the future.
An open platform strategy in the context of AUTOSAR
Die Strategie für eine offene Plattform im Kontext von AUTOSAR
Internationaler Kongress Elektronik im Kraftfahrzeug - Electronic Systems for Vehicles, 12 ; 439-454
VDI-Berichte ; 1907
2005
16 Seiten, 7 Bilder, 1 Tabelle, 5 Quellen
Aufsatz (Konferenz)
Englisch
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