From mid-2019 to mid-2020, Boeing commissioned a multidisciplinary team from Tongji University to research future scenarios for food and beverage (F&B) on-board airliners. The Product-Service System Design (PSSD) approach ensures multidisciplinary coordination of product design, AI and algorithms, Business, Data Visualization, and Open Design.
The research answered three questions: How to guarantee F&B health and safety while reducing disposable packaging and food waste? How do you optimize aisle use during service without making the cabin crew’s work more cumbersome? How to meet passengers’ demands while staying on a budget?
Kees Dorst’s (Frame innovation: create new thinking by design. MIT Press, 2015) frame innovation is the methodology that led to the creation of four distinct scenarios populated by the elements of a rich, radically innovative product-service system (PSS) that can inspire Boeing’s management in exploring new long-term directions.
The research concludes with creating several working prototypes and a concept evaluation workshop attended by Boeing’s most relevant stakeholders operating in the sector of civil airliners catering in the Asia-Pacific region.
A Product-Service System Design Approach for the Frame Innovation of Civil Airliners Catering
Springer ser. in des. and Innovation
Service Design for Emerging Technologies Product Development ; Kapitel : 14 ; 249-278
2023-07-21
30 pages
Aufsatz/Kapitel (Buch)
Elektronische Ressource
Englisch
TIBKAT | 1967
|Jet airliners in civil aviation
Engineering Index Backfile | 1950
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Online Contents | 1994
Online Contents | 1994