Abstract In connection with the automobile, user experience and emotion have always been contributing to a unique selling proposition and thus an important basis for the development of the product. In addition, requirements of traffic safety and usability have of course be taken into account. The corresponding trade-offs are not easy to solve; yet, existing premium products show that this is possible. While road safety provides a clear framework through basic requirements and regulations, the usability considered the interaction of a person with a technical system for a specific task in a given context, for example a navigation device in a motor vehicle. In this context, efficiency and satisfaction are optimized effectiveness. In addition, the emotional experience of users, as joy of use or user experience gain increasing importance. How these experiences can be translated into customer experiences in combination with current technology trends, for example in the area of perception of acceleration, electric mobility or automated driving is described in this chapter.


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