Audi, as one of the top three luxury car brands (BBA) in China market, has always been the first choice for consumers to buy luxury car. Audi, as a high-end brand of Volkswagen, entered China very early. In 1988, Audi realized its first domestic production. After more than 30 years of localization, Audi has not only had a say in the domestic automobile market, but also has been far ahead in sales. For most people who are not versed in cars, one important factor that can influence their choice is marketing. So I deeply study the marketing strategy, target population and price strategy of Audi, which help Audi leave a wide and deep impression on ordinary people.
Analysis of Audi's Marketing Strategy in China
Advances in Economics, Business and Management res.
International Conference on Financial Innovation and Economic Development ; 2023 ; Zhengzhou, China January 13, 2023 - January 15, 2023
Proceedings of the 8th International Conference on Financial Innovation and Economic Development (ICFIED 2023) ; Kapitel : 87 ; 768-777
2023-05-14
10 pages
Aufsatz/Kapitel (Buch)
Elektronische Ressource
Englisch
Online Contents | 1994
Online Contents | 1996
Analysis - Audi's organic LED tech examined
Online Contents | 2012
Online Contents | 1996
Audi's electrifying e-tron concept
Online Contents | 2009