Audi, as one of the top three luxury car brands (BBA) in China market, has always been the first choice for consumers to buy luxury car. Audi, as a high-end brand of Volkswagen, entered China very early. In 1988, Audi realized its first domestic production. After more than 30 years of localization, Audi has not only had a say in the domestic automobile market, but also has been far ahead in sales. For most people who are not versed in cars, one important factor that can influence their choice is marketing. So I deeply study the marketing strategy, target population and price strategy of Audi, which help Audi leave a wide and deep impression on ordinary people.


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    Titel :

    Analysis of Audi's Marketing Strategy in China


    Weitere Titelangaben:

    Advances in Economics, Business and Management res.


    Beteiligte:
    Jiang, Yushi (Herausgeber:in) / Li, Guangming (Herausgeber:in) / Li, Wilson Xinbao (Herausgeber:in) / Yin, Jiayi (Autor:in)

    Kongress:

    International Conference on Financial Innovation and Economic Development ; 2023 ; Zhengzhou, China January 13, 2023 - January 15, 2023



    Erscheinungsdatum :

    2023-05-14


    Format / Umfang :

    10 pages





    Medientyp :

    Aufsatz/Kapitel (Buch)


    Format :

    Elektronische Ressource


    Sprache :

    Englisch





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