Abstract Business model tools are commonly used to describe and communicate business model ideas. However, studies do not sufficiently address whether and how business model tools support the early, exploratory phase in which new business models are initiated, conceptualized, assessed and planned. In this exploratory phase, offerings and addressable markets are highly uncertain, which requires extensive idea generation, reframing, comparison and evaluation. This paper examines whether and how business model tools facilitate the process of business model exploration. Through action research, we find three ways in which business model tools can better facilitate the process of exploring, reframing and comparing alternative business models. The paper contributes to business model literature and managerial practice by providing empirical evidence on how tooling facilitates business model exploration.


    Zugriff

    Zugriff über TIB


    Exportieren, teilen und zitieren



    Titel :

    How do business model tools facilitate business model exploration? Evidence from action research


    Beteiligte:

    Erschienen in:

    Erscheinungsdatum :

    2020




    Medientyp :

    Aufsatz (Zeitschrift)


    Format :

    Elektronische Ressource


    Sprache :

    Englisch



    Klassifikation :

    BKL:    83.72 Verkehrswirtschaft / 85.40 Marketing




    Business - Actuation action

    Online Contents | 2006


    The Business of Space Exploration

    Tam, D. C. / Institute for Space and Nuclear Power Studies | British Library Conference Proceedings | 2001


    Automotive Business Model

    Wirtz, Bernd W. | Springer Verlag | 2020


    Evaluating a business model for vehicle-grid integration: Evidence from Germany

    Brandt, Tobias / Wagner, Sebastian / Neumann, Dirk | Elsevier | 2016