The research examines how motivational appeals influence 'underdogs' and 'favorites' effort in intergroup competitions. * Underdogs are more motivated by 'win' focused appeals. * Favorites are more motivated by 'don't lose' appeals. * Insight into the psychology of being part of an underdog vs. favorite group is provided.
Motivating underdogs and favorites
2017
Aufsatz (Zeitschrift)
Englisch
Kraftfahrwesen | 1992
Online Contents | 2011
Underdogs. Test Toyota Camry 3,0 V6 und Hyundai Sonata 3,0i V6
Kraftfahrwesen | 1997
|Online Contents | 2000
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