This study aims at reproducing the acculturation process for adult consumers, introducing continuous measures to reveal the acculturation process' dynamic nature, and identifying a transitional state. Using U.S. Hispanic consumers as a cardinal example, and six coordinated consumer samples, this study introduces continuous measures of cultural awareness and ethnic loyalty. The revision taken herein overcomes limitations of existing theories and models by better measuring two key forces shaping the acculturation process of Hispanic consumers and by finding a transitional state of resiliency, thereby showing that the process of consumer acculturation can best be reflected in a typology of five states.


    Zugriff

    Zugriff über TIB

    Verfügbarkeit in meiner Bibliothek prüfen

    Bestellung bei Subito €


    Exportieren, teilen und zitieren



    Titel :

    Five-Stage Acculturation Process of Hispanic Consumers: Theory, Method, and Findings



    Erschienen in:

    Erscheinungsdatum :

    2017




    Medientyp :

    Aufsatz (Zeitschrift)


    Format :

    Print


    Sprache :

    Englisch



    Klassifikation :

    BKL:    83.72 Verkehrswirtschaft / 83.71 Handel
    Lokalklassifikation FBW:    oek 3855




    Sleep Behaviors of Infants and Young Children: Associated Demographic and Acculturation Characteristics Among Hispanic Teen Mothers

    Duzinski, S.V. / Yuma-Guerrero, P.J. / Fung, A. et al. | British Library Online Contents | 2013


    The acculturation process: Antecedents, strategies, and outcomes

    Samnani, Al‐Karim | Online Contents | 2013


    Personal Values and Acculturation

    Van Den Berg, R. H. / Bleichrodt, N. / International Association for Cross-Cultural Psychology | British Library Conference Proceedings | 1996


    Acculturation of South Asian adolescents in Australia

    Ghuman, Paul A.Singh | Online Contents | 2000