Examine the effect of option presentation on decision quality in seven experiments. * People choose optimal options when viewing options simultaneously rather than sequentially. * Deeper cognitive processing underlies the beneficial effect of simultaneous presentation. * Processing load but not memory load eliminates the benefits of simultaneous presentation. * Results provide new insights on choice architecture.
Choosing one at a time? Presenting options simultaneously helps people make more optimal decisions than presenting options sequentially
2017
Aufsatz (Zeitschrift)
Englisch
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