This paper estimates the relationship of attributes importance (AI) to prospect purchase intention by closing the listening gap between customers and managers of container shipping companies. A proposition of minimum cross entropy is proposed to find a solution to the problem with maximum convergent validity, and this proposition is used to estimate AI, in which both opinions about AI of customers and managers of container shipping companies are included. Results indicate that price, discount, personal selling, and word of mouth, are the most important attributes to prospect purchase intention, within the industry. In addition, managerial implications are also discussed.


    Zugriff

    Zugriff über TIB

    Verfügbarkeit in meiner Bibliothek prüfen

    Bestellung bei Subito €


    Exportieren, teilen und zitieren



    Titel :

    Estimating attributes importance for container shipping industry by closing the listening gap with maximum convergent validity



    Erschienen in:

    Erscheinungsdatum :

    2015




    Medientyp :

    Aufsatz (Zeitschrift)


    Format :

    Print


    Sprache :

    Englisch



    Klassifikation :

    BKL:    85.00 / 55.82 Güterverkehr




    SHIPPING CONTAINER

    CLIVE-SMITH MARTIN | Europäisches Patentamt | 2021

    Freier Zugriff

    Shipping container

    Cline, D.C. / Harr, G.B. | Engineering Index Backfile | 1968


    E-commerce and the Container Shipping Industry

    van Ham, H. / Kuipers, B. | British Library Conference Proceedings


    Container Shipping

    Online Contents | 1995