The project was authorized by agreements reached at the high-level MOSS follow-up talks on July 24, 1991, concerning the need for studies of automobile trade opportunities in Japan. The objectives of the project were to identify factors affecting the sales opportunities in Japan for imported automobiles, in particular, for U.S.-made automobiles and to analyze the magnitude of each factor's effect. The Statement of Work, developed jointly by the governments of Japan and the United States, identified numerous regulatory, distribution and marketing factors to be analyzed. These included homologation/certification issues, manufacturer-dealer relations, dealer's behavior, social factors, factors affecting vehicle prices, demand and competitor analyses.


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    Titel :

    Final Report for the Moss Motor Vehicle Study. Volume 1. Executive Summary


    Erscheinungsdatum :

    1993


    Format / Umfang :

    22 pages


    Medientyp :

    Report


    Format :

    Keine Angabe


    Sprache :

    Englisch