Texts and pictures in car advertisements have been interpreted in ways that anthropologists use for the interpretation of myths. Myths in this context are narratives that explain and defend cultural values, norms, representations, etc. The ideal pictures of the Swedish 'good life' presented in the advertisments have been compared to the central values in Swedish culture as described by ethnologists and other researchers. The aim of this report is to present an interpretation of how symbolic meanings of the automobile are represented in Swedish newspaper advertisements.


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    Titel :

    Svenskarna och Deras Bilar. Bilen en Kulturell Vaerdetransport: Om Svenskheten i Bilreklamen (Swedes and Their Cars. The Private Car: A Vehicle for Cultural Values)


    Beteiligte:
    O. Hagman (Autor:in)

    Erscheinungsdatum :

    1994


    Format / Umfang :

    61 pages



    Medientyp :

    Report


    Format :

    Keine Angabe


    Sprache :

    Englisch




    Drömmen om bilen

    Bursell, Barbro | GWLB - Gottfried Wilhelm Leibniz Bibliothek | 1997



    Harmoniserade krav ger saekrare bilar

    Malkusson, R. / Vag- och transport-forskningsinstitutet | British Library Conference Proceedings | 1999


    Garageringens inverkan på korrosion hos bilar

    Kucera, V. / Swartling, P. / Ahlberg, Å. | TIBKAT | 1982