This report builds on previous promotional efforts by experimenting with a new inducement of off-peak bus ridership, using a coupon redeemable for cash. The underlying assumption was that, by tempting people who ordinarily use autos for off-peak hour trips into seeking information on the bus system and then using the bus, it could be demonstrated that the bus is a viable alternative to the auto for many off-peak hour trips. The study took place in Cedar Rapids, Iowa, using two relatively homogeneous, middle-class neighborhoods. Methodology included ridership counts, an on-board survey of ticket users and recordings of the questions asked by ticket users over a special telephone.


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    Titel :

    Promoting Off-Peak Hour Bus Ridership


    Beteiligte:
    J. F. Hultquist (Autor:in) / E. M. Wilson (Autor:in) / F. Stetzer (Autor:in) / T. J. Ross (Autor:in) / L. Corn (Autor:in)

    Erscheinungsdatum :

    1974


    Format / Umfang :

    37 pages


    Medientyp :

    Report


    Format :

    Keine Angabe


    Sprache :

    Englisch




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