This report builds on previous promotional efforts by experimenting with a new inducement of off-peak bus ridership, using a coupon redeemable for cash. The underlying assumption was that, by tempting people who ordinarily use autos for off-peak hour trips into seeking information on the bus system and then using the bus, it could be demonstrated that the bus is a viable alternative to the auto for many off-peak hour trips. The study took place in Cedar Rapids, Iowa, using two relatively homogeneous, middle-class neighborhoods. Methodology included ridership counts, an on-board survey of ticket users and recordings of the questions asked by ticket users over a special telephone.
Promoting Off-Peak Hour Bus Ridership
1974
37 pages
Report
Keine Angabe
Englisch
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