The overall theme of the conference centered on the opportunities for U.S. auto parts suppliers in the fastest growing automotive industry in the world--Korea. Most of the presentations focused on how to take advantage of East Asia's next automotive giant from both a business and market perspective. Access to this exploding market has been made easier as the Korean Government moves to liberalize its trade policies allowing for increased participation by U.S. companies. The publication will assist U.S. parts companies in understanding the challenges facing them and serve as a handbook for all U.S. companies interested in supplying the automotive parts market for Korean motor vehicles. In addition to the speeches and the question/answer sessions, the publication includes a brief market overview and an executive summary of the major points raised by the speakers.


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    Titel :

    Proceedings of the Conference on Selling Auto Parts to the Koreans. Held in Detroit, Michigan, on May 2-4, 1989


    Beteiligte:
    H. S. Jones (Autor:in) / S. S. Keitz (Autor:in) / R. O. Reck (Autor:in)

    Erscheinungsdatum :

    1989


    Format / Umfang :

    121 pages


    Medientyp :

    Report


    Format :

    Keine Angabe


    Sprache :

    Englisch




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