The document examines the private sector traffic information marketplace in the United States - its beginnings, history, economics, business operations, functions, products, and possible future directions - particularly as it relates to the individual consumer. A major portion of this document relies on a four-part functional model to categorize, analyze, and describe in detail the activities of the companies and consumers that make up the traffic information business. The models four categories are traffic data collection, traffic data processing for wholesale distribution, traffic information broadcasting or retailing, and the traffic information consumer.


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