The UK market for boats and, consequentially, for boating accessories, is rising. The market will grow at about 10% a year for the next few years, and faster in the 70s. Market development for US products should concentrate on the newer, relatively unconventional boatbuilders, and those chandlers (especially in population centres rather than boating areas) who specialise in the sale of outboard runabouts, small cruisers and appropriate accessories, rather than accessories for sailing dinghies and yachts. It would be better to sell direct to such outlets rather than through established factors, who would tend only to carry US goods that showed very definite advantages of either price or of filling a need not met by British goods. Accessories which on the US market are highly specialised or minority items are likely to be able to find a place on the UK market for, given the smaller scale of the UK industry, it is unlikely that anything precisely comparable to such items is produced. The most promising general field is that of inexpensive, stylish accessories of various kinds, for small cabin cruisers. (Author)


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    Titel :

    Boating Accessories in the United Kingdom


    Erscheinungsdatum :

    1964


    Format / Umfang :

    41 pages


    Medientyp :

    Report


    Format :

    Keine Angabe


    Sprache :

    Englisch





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