The thesis starts from the basic theory, introduces the method of physical data acquisition and the concept of data mining. Marketing evolves from traditional marketing schemes to data mining, which leads to the relationship between data mining technology and modern market management. It focuses on the method of obtaining user information and data mining technology in “cross-marketing”, “integrated marketing”, and “integrated marketing”. Applications in “real-time marketing”, “green marketing”, “relationship marketing”, and “network marketing”. At the same time, combined with case analysis, the comprehensive application of data mining in “shopping basket analysis” is discussed and elucidated from the theoretical and technical level.


    Zugriff

    Zugriff prüfen

    Verfügbarkeit in meiner Bibliothek prüfen

    Bestellung bei Subito €


    Exportieren, teilen und zitieren



    Titel :

    Development of Digital Marketing Technology Based on Physical Data Extraction and Mining


    Beteiligte:
    Qian, Zhifang (Autor:in)


    Erscheinungsdatum :

    02.12.2021


    Format / Umfang :

    2535632 byte




    Medientyp :

    Aufsatz (Konferenz)


    Format :

    Elektronische Ressource


    Sprache :

    Englisch





    REGULARS - MINING & EXTRACTION

    Online Contents | 2000


    Continuous-extraction mining system

    ZIMMERMAN JOSEPH J / HERDLE DAVID K / GOOD TYLER | Europäisches Patentamt | 2017

    Freier Zugriff

    Continuous-extraction mining system

    ZIMMERMAN JOSEPH J | Europäisches Patentamt | 2016

    Freier Zugriff