AbstractThis paper reports the results of an adaptive conjoint analysis (ACA) experiment performed in two Italian regions that estimates logistics managers’ preferences for freight service attributes. Two sets of estimates have been obtained: (a) the utilities associated to each attribute level for each experiment, and (b) the attribute utility via an ordered probit model. Both estimates indicate, on average, a strong preference for attributes of quality (time, reliability, and safety) as opposed to cost.
Logistics managers’ stated preferences for freight service attributes
Transportation Research Part E: Logistics and Transportation Review ; 41 , 3 ; 201-215
2004-04-23
15 pages
Aufsatz (Zeitschrift)
Elektronische Ressource
Englisch
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