Research highlights ▶ Young drivers could save money on their car insurance premium by driving safely. ▶ Actual driving behavior was recorded via GPS technology. ▶ Analyses suggest volitional speed violations decreased by 14%. ▶ Pay-as-you-drive vehicle insurance seems a promising tool for improving traffic safety.
Abstract Speeding is an important cause for young drivers’ involvement in traffic accidents. A reduction in driving speeds of this group could result in fewer accidents. One way of reducing driving speed is offering explicit financial incentives. In collaboration with five Dutch car insurance companies, we tested the effects of a Pay-As-You-Drive insurance fee on driving speed. A group of young drivers could save money on their monthly insurance fee by keeping the speed limit. Driving speed was monitored through GPS technology during one year. Analyses showed that, relative to pre- and post-measurement, as well as a control group, the introduction of a Pay-As-You-Drive insurance fee significantly reduced speed violations of young drivers.
Effects of Pay-As-You-Drive vehicle insurance on young drivers’ speed choice: Results of a Dutch field experiment
Accident Analysis and Prevention ; 43 , 3 ; 1181-1186
2010-12-26
6 pages
Aufsatz (Zeitschrift)
Elektronische Ressource
Englisch
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