AbstractThe city of Kaohsiung has been urgently reducing its rates of ownership and usage of privately owned motor vehicles. The most important strategy undertaken thus far has been to build mass rapid transit systems. This study aims to apply the Involvement Theory to construct an inventory to measure level of travelers’ involvement in public transport services. The results indicate that the number of low involvement travelers is the critical factor that determines whether the new public transport system can effectively operate. They also provide authorities with precise marketing strategies targeting different groups in order to allow the new public transport systems to sufficiently meet public needs.
Measuring traveler involvement in urban public transport services: The case of Kaohsiung
Transport Policy ; 17 , 6 ; 444-453
2010-01-01
10 pages
Aufsatz (Zeitschrift)
Elektronische Ressource
Englisch
Measuring traveler involvement in urban public transport services: The case of Kaohsiung
Online Contents | 2010
|Public/Private Partnerships in Traveler Information Services
British Library Conference Proceedings | 1996
|Kaohsiung Adopts Public-Private-Partnership
IuD Bahn | 2001
|Kaohsiung adopts public-private partnership
Online Contents | 2001
Traveler expectations and willingness-to-pay for Web-enabled public transport information services
Online Contents | 2006
|