Abstract In September 2011, the European Space Agency (ESA) and the German Space Agency (DLR) organized the first European SpaceTweetup during the German Aerospace day. One of the authors was one of 60 participants at this SpaceTweetup in Cologne and experienced the concept of a Tweetup and the engagement of the participants from the inside view. Building upon this experience, the Austrian Space Forum (OeWF) organized the first Austrian MarsTweetup during the “Dachstein Mars analog simulation”. Between 27 Apr,2001 and May,2012, a five day Mars simulation was conducted by the Austrian Space Forum and international research partners at the Giant Ice caves at the Dachstein region in Austria. During this field test, the Aouda.X spacesuit simulator and selected geophysical and life-science related experiments were conducted. In this paper we outline the potential and limitations of social media and how to engage the general public to participate and communicate about space projects through their own experience. We show examples of material SpaceTweetup participants produced e.g. hundreds of tweets during the actual event, blog entries, photo galleries and how space communication can benefit from it. Our considerations on organizing a SpaceTweetup are complemented with a section on lessons learned.

    Highlights We outline the potential and limitations of social media. We describe that inviting people to a dedicated Tweetup has an impact on the social media channels. In the lessons learned lot of practical and logistic tips are included for organizing a Tweetup event The benefit of a Tweetup event are the people attending, they become space advocates.


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    Titel :

    Space Tweetup – from a participant to a Mars Tweetup organizer and a new format of space communication


    Beteiligte:
    Haider, O. (Autor:in) / Groemer, G. (Autor:in)

    Erschienen in:

    Acta Astronautica ; 94 , 1 ; 215-221


    Erscheinungsdatum :

    2013-08-13


    Format / Umfang :

    7 pages




    Medientyp :

    Aufsatz (Zeitschrift)


    Format :

    Elektronische Ressource


    Sprache :

    Englisch





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