Psychological, physiological, and esthetical considerations are discussed and some examples shown. (n 8 Aug 1968 p 288-9, n 9 Sept p 316-17) (29194)


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    Titel :

    Requirements of effective advertising signs


    Weitere Titelangaben:

    Voraussetzungen wirksamer Lichtwerbung


    Beteiligte:
    Mutzhas, F. (Autor:in)

    Erschienen in:

    Lichttechnik ; 20 , n 8-9


    Erscheinungsdatum :

    1968


    Medientyp :

    Aufsatz (Zeitschrift)


    Format :

    Print


    Sprache :

    Deutsch


    Schlagwörter :


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