This paper is aimed at fnding the factors which determine the preferences of consumers in using flight services in Indonesia and knowing the factors of priority preferences of consumers in using the flight in Indonesia. Research methodology used is quanttatve method and technical data analysis used is factor analysis. The size of the populaton of 91 million passengers with a target populaton of commercial airlines passengers in Indonesia. The total sample by using Slovin formula, with the level of confdence 95 %, is 400 respondents. The sample collecton technique uses nonprobability sampling with incidental sampling method. Data were collected through questonnaire, observaton, and an interview. The results showed that the determinants of consumer’s preferences in using flight services in Indonesia can be grouped in three factors arranged based on priority of atributes as follows: (a) tariff consistng of a tariff as atribute, (b) services consistng of atributes such as on-tme departure and arrival, safety, reservaton and check-in convenience, airline’ crews, flight paterns, cabin services, baggage services, and airplanes, and (c) image of airlines composed of airline image as attribute.
Determinant Factors of Consumer Preferences in Indonesia Airlines Industry
2017
Aufsatz (Zeitschrift)
Elektronische Ressource
Unbekannt
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