This paper tests whether visual nudges help direct attention towards existing instructions designed to increase waste sorting accuracy. The study was conducted in a quasi-experimental setting over a period of 9 weeks in two buildings of a large UK university campus. Two treatments on recycling behaviour were tested against a control group: one considered the impact of visual nudges in the form of human eyes; the other one combined human eye with pre-existing sorting instructions. Results show that for mixed recycling the combination of visual and information nudges decreased sorting errors by 7 percentage points. In contrast, visual nudges alone increased sorting errors by 4.5 percentage points. These findings indicate that, when combined, information and a visual nudge are cost-effective tools to significantly improve waste sorting behaviour. This paper adds to existing experimental evidence based on neuroscientific theories.
Improving recycling sorting behaviour with human eye nudges
2023-06-22
Scientific Reports , 13 (1) , Article 10127. (2023)
Aufsatz (Zeitschrift)
Elektronische Ressource
Englisch
DDC: | 629 |
VIPER CHASER - Ford V12 TSC roadster concept nudges production
Online Contents | 1995
Information Theoretic Intent Disambiguation via Contextual Nudges for Assistive Shared Control
Springer Verlag | 2022
|Air Transport - 747BCF set for Hong Kong tests . EU nudges safety forward
Online Contents | 2005
Capacity nudges Lufthansa to 777-9X. . Cautious Emirates edges towards order for new twinjet
Online Contents | 2013