This paper analyzes the changes of transportation requirement character in the network age. We put forward the cyber-marketing as the conformity between the character of computer network and the course of transportation marketing. After that, we discuss the cyber-marketing management model of the railway, suggest building the outside information service system facing the society. We also discuss the structure and the function of this service system as well as the suggestion in point.
Cybermarketing of the Railway Transportation Enterprise
Second International Conference on Transportation and Traffic Studies (ICTTS ) ; 2000 ; Beijing, China
2000-07-12
Aufsatz (Konferenz)
Elektronische Ressource
Englisch
Cybermarketing of the Railway Transportation Enterprise
British Library Conference Proceedings | 2000
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