This paper analyzes the changes of transportation requirement character in the network age. We put forward the cyber-marketing as the conformity between the character of computer network and the course of transportation marketing. After that, we discuss the cyber-marketing management model of the railway, suggest building the outside information service system facing the society. We also discuss the structure and the function of this service system as well as the suggestion in point.


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    Titel :

    Cybermarketing of the Railway Transportation Enterprise


    Beteiligte:
    Zhang, Xiaodong (Autor:in) / Yu, Wenjin (Autor:in) / Liu, Kai (Autor:in)

    Kongress:

    Second International Conference on Transportation and Traffic Studies (ICTTS ) ; 2000 ; Beijing, China



    Erscheinungsdatum :

    2000-07-12




    Medientyp :

    Aufsatz (Konferenz)


    Format :

    Elektronische Ressource


    Sprache :

    Englisch




    Cybermarketing of the Railway Transportation Enterprise

    Zhang, X. / Yu, W. / Liu, K. et al. | British Library Conference Proceedings | 2000


    British railway enterprise

    Engineering Index Backfile | 1897


    Indian railway enterprise

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    Railway transportation

    Taylor, H.C. | Engineering Index Backfile | 1927


    Railway transportation

    Peck, C.B. | Engineering Index Backfile | 1930